PRIVACY POLICY

Last Updated: October 20, 2025
Controller: Hubbard Decision Research (“HDR”)
Contact: info@hubbardresearch.com

OUR COMMITMENT TO PRIVACY

Hubbard Decision Research (“HDR,” “we,” “us”) respects your privacy and is committed to protecting the personal information you share with us.
This notice explains how we collect, use, store, and safeguard your information when you visit the How to Measure Anything in Project Management website or any related HDR domains (including https://www.hubbardresearch.com/), download HDR tools, or interact with our AI-powered chatbot.

We comply with the EU General Data Protection Regulation (GDPR) and comparable privacy laws. Our goal is to use only the information necessary to provide helpful, secure, and transparent services.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.howtomeasureanything.com/
(the “Site”) or other HDR-managed properties linked from it. When you navigate between this site and hubbardresearch.com (for example, to access the linked resources), your information continues to be handled in accordance with this Privacy Policy and HDR’s overarching data-protection practices.

PERSONAL INFORMATION WE COLLECT

Device Information

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address (stored in hashed or anonymized form by the chatbot), time zone, and some of the cookies installed on your device.

As you browse, we may also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device that may include an anonymous unique identifier. You can learn more about cookies and how to disable them at www.allaboutcookies.org.

  • Log files: Records of actions occurring on the Site, which may include IP address, browser type, Internet service provider, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Order Information

When you make a purchase or attempt to make a purchase through hubbardresearch.com, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card or PayPal details), email address, and phone number. We refer to this collectively as “Order Information.”

Chatbot and Interaction Data

When you engage with our AI-powered chatbot or download HDR tools, we collect:

  • The text you enter in the chat window;

  • Automatically generated responses; and

  • Technical metadata such as session ID, timestamp, and hashed IP address.

These data are used only to provide chatbot functionality and improve service reliability.
Conversations are deleted or anonymized within 30 days and are not used for marketing or profiling.

When we talk about “Personal Information” in this Privacy Policy, we mean Device Information, Order Information, and any other data that can identify or be linked to an individual.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • We may use information freely given by visitors to send them information about Hubbard Decision Research related events, materials, and publications.
  • We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We never sell user or visitor information.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties only as necessary to operate our business and maintain the Site, for example:

  • Service Providers: We use trusted third parties to process payments, deliver products, and maintain our websites and chat features (for example, the AI Engine plugin and its connected model provider).

  • Analytics Providers: We use Google Analytics to understand how visitors interact with the Site. You can learn more about how Google uses data at https://www.google.com/intl/en/policies/privacy/ and opt out at https://tools.google.com/dlpage/gaoptout.

  • Legal Obligations: We may disclose information to comply with applicable laws, respond to lawful requests, or protect our rights.

BEHAVIOURAL ADVERTISING

We may use limited personal information to provide you with targeted content or marketing communications that may be of interest.
You can learn more about how targeted advertising works here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You can opt out of targeted advertising at:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/ .

DO NOT TRACK

Please note that our Site does not alter its data-collection practices when it receives a “Do Not Track” signal from your browser.

YOUR RIGHTS

If you are a resident of the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar data-protection laws, you have the right to:

  • Access the personal information we hold about you.

  • Request correction, deletion, or restriction of your data.

  • Withdraw consent or object to certain processing activities.

  • Request data portability.

To exercise any of these rights, please contact us at info@hubbardresearch.com. Your data will be transferred to and processed outside of Europe, including to the United States, where HDR is headquartered. HDR ensures appropriate safeguards are in place for such transfers.

DATA RETENTION

We keep Personal Information only as long as necessary for the purposes described in this policy.

  • Order Information is retained for our business records unless you request deletion.

  • Chatbot logs are retained up to 30 days and then deleted or anonymized.

  • Analytics data may be stored longer in aggregated, non-identifiable form.

MINORS

Our Site is suitable for general audiences. No content should be inappropriate for minors, and we do not knowingly collect data from children without parental consent.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For questions about this Privacy Policy, to make a complaint, or to exercise your privacy rights, please contact:

Hubbard Decision Research
Email: info@hubbardresearch.com
Address: 2S410 Canterbury Ct., Glen Ellyn, IL, 60137, United States