How To Measure Anything
FINDING THE VALUE OF INTANGIBLES IN BUSINESS
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Latest News: 'How To Measure Anything' has been translated into Russian and now Korean! Already in its second print in the United States, the quintessential book on measuring intangibles is quickly becoming an international favorite of global business leaders. Order your copy of 'How To Measure Anything' today!

 
Available Now: Order your copy of How To Measure Anything at Amazon.com today! The book was published on August 3rd, 2007 and is already in its second printing.

This is the book that explains how the seemingly "immeasurable" really can be measured.  To see the depth and breadth of measurement topics covered, read the synopsis.  The early reviews tell you what the initial readers were most impressed with.


Boston & Chicago: Doug Hubbard will be speaking at an MIT-sponsored event in Boston and an event for CIO's in Chicago.

Join the Measurement Challenge!: Do you have an “immeasurable” in your midst and need ideas about how to address it? Or just comments and questions about the book? Then join the How to Measure Anything Forum here. Try to stump us with the most difficult measurement problem you have!

Featured Measurement Organizations: No matter what your industry or professional specialty, chances are one of our featured measurement organizations can help you out.  Coming Soon!   

"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question, in business, in science or in life..."  ( more )

- Peter Tippett, PhD, MD
CTO of CyberTrust and inventor of the first antivirus software.

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Douglas Hubbard is the inventor of the powerful Applied Information Economics (AIE) method and CEO of Hubbard Decision Research has measured every kind of "intangible", including technology risk, the value of public health and safety, and even battlefield logistics forecasts. ( more )