“I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question, in business, in science or in life. In our computing-dominated, perfection-oriented, engineering-driven mind-set, I can’t tell you how many times I cringe when I have asked a “how often,” “how much,” or “how many” question, and the answer comes back “nobody knows.” From now on, I'm going to hand them a copy of “How to Measure Anything” and ask them again in a couple of days. As a culture, we are far too quick to think there is no answer when we really mean: “I don’t know the exact answer.” We constantly think nothing can be done, when we really mean “None of the things that can be done are perfect.” Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something *better than we know it now*, to put something into context, to find insight to help us get our jobs done, to be more successful, to discover things, or to build things. “How to Measure Anything” provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed.”

Peter Tippett, Ph.D., M.D.
Chief Technology Officer at CyberTrust and inventor of the first antivirus software

“Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques.”

Peter Schay
EVP and COO of The Advisory Council

“As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clichés and business rhetoric and it offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make first-year statistics relevant and valuable for business decisions.”

Ray Gilbert
EVP Lucent

“This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, ‘Sure, that concept is important, but can we measure it?’”

Dr. Jack Stenner
Cofounder and CEO of MetraMetrics, Inc.